Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics, Second Edition
by Thomas Tullis, William Albert

Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics, Second Edition<br>by Thomas Tullis, William Albert
Item# 0124157815
List price: $49.95
Softpro Price: $44.96

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience.

As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.




Unless otherwise noted above, most orders ship within 1 to 2 days. We will promptly notify you if there is a stock problem with any items on your order and provide you with an estimated delivery date. If you have a firm need by date, please provide such information in the comment section at checkout.

Publisher: Elsevier/Morgan Kaufmann
Page Count (est.): 301
ISBN10: 0124157815
ISBN13: 9780124157811
Cover: Paperback
Pub Date: 7/17/2013