Secrets of Success: Best Practices for Growth and Profitability, Second Edition
by David Taber Secrets of Success: Best Practices for Growth and Profitability, Second Edition<br>by David Taber
Item# 013351739X
List price: $39.99
Softpro Price: $31.99

New Tools and Best Practices for Driving More Sales and Profits from

From Chatter to the Service Cloud, now offers unprecedented opportunities to supercharge business performance. Salesforce.comŽ Secrets of Success, Second Edition, will help you transform these opportunities into profit.

Drawing on his personal experience with more than one hundred deployments, David Taber guides you through every aspect of planning, implementation, and management. Building on a first edition that earned rave reviews, Taber focuses on the most valuable innovations in's most recent releases.

Reflecting all that's been learned about making work, Taber offers results-focused best practices for sales, marketing, customer service, finance, legal, IT, and beyond. You'll find indispensable new insights into accelerating user adoption, achieving stronger operational results, and overcoming today's key obstacles to maximizing the value of

New coverage in this revised edition includes

  • Using the Service Cloud to cut costs, accelerate time to revenue, improve agility, and maximize customer lifetime value
  • Leveraging the value of mobility by fully integrating tablets and smartphones into your CRM strategy
  • Identifying prospects and delighting customers through's Social CRM capabilities
  • Promoting more effective internal and external collaboration with Chatter
  • Identifying best practices for going "all Cloud"-and managing the attendant risks
  • Establishing realistic "hard" and "soft" metrics for everything from productivity and profitability to social CRM performance
  • Discovering today's most valuable third-party AppExchange packages

Together with its companion website, this new edition offers updated questionnaires, worksheets, templates, checklists, and other resources for every executive, team member, developer, and stakeholder.

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Publisher: Prentice Hall
Page Count (est.): 592
ISBN10: 013351739X
ISBN13: 9780133517392
Cover: Paperback
Pub Date: 11/8/2013