The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market
by Sandy Carter

Item# 0137142498
List price: $29.99
Softpro Price: $23.99

Use ANGELS and Web 2.0 Marketing to Drive Powerful, Quantifiable Results

For every marketer, strategist, executive, and entrepreneur

Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools—and using them to maximize revenue and profitability.

Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You’ll discover powerful new ways to market brands and products in both B2B and B2C markets...integrate Web 2.0, experiential, and conventional marketing...maximize synergies between global and local marketing...gain more value from influencers, and more.

Includes information, case studies, and working examples for next generation marketing strategies such as:
  • Social networks with virtual environments, including Second Life
  • Online communities including Facebook
  • Viral Marketing and eNurturing
  • Serious Gaming
  • Widgets
  • Wikis
  • Blogging, including Twitter
  • RSS
  • Podcasting
  • Videocasting

    Whether you’re a marketing professional, Web specialist, strategist, executive, or entrepreneur, this book will help you drive immense, quantifiable value from Web 2.0 technologies—now, and for years to come.



    Sandy Carter’s breakthrough ANGELS approach, a step-by-step framework for success:
  • Analyze and ensure strong market understanding
  • Nail the relevant strategy and story
  • Go to Market Plan
  • Energize the channel and community
  • Leads and revenue
  • Scream!!! Don’t forget the Technology!



    BONUS Content Available Online:

    Additional chapters, case studies, examples, and resources are available on the book companion site, ibmpressbooks.com/angels.


    Unless otherwise noted above, most orders ship within 1 to 2 days. We will promptly notify you if there is a stock problem with any items on your order and provide you with an estimated delivery date. If you have a firm need by date, please provide such information in the comment section at checkout.

    Publisher: IBM Press
    Page Count (est.): 466
    ISBN10: 0137142498
    ISBN13: 9780137142491
    Cover: Paperback
    Pub Date: 11/1/2008