A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job wonít print. The editor of a college paper canít figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didnít they teach this stuff in design school?Choose the right desktop printer for your needs
Finally understand resolution
Get the results you want from page-layout and image-editing applications
Find the best stock images
Know what to expect when RGB colors convert to CMYK
Figure out your fonts
Preflight your work
Sound smart when talking to a print shop
Sandee Cohen comes to the rescue, whether youíre producing your first newsletter or youíre an experienced graphic designer who needs to come up to speed on professional-level printing. Sheíll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. Youíll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). Itís like having your own production manager standing over your shoulder. The copious information in From Design Into Print will have your designs looking as stunning in print as they do on your monitor.
This book will help you:
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Publisher: Peachpit Press
Page Count (est.): 314
Pub Date: 6/4/2009