From Design Into Print: Preparing Graphics and Text for Professional Printing
by Sandee Cohen

Item# 032149220X
List price: $44.99
Softpro Price: $35.99

A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job wonít print. The editor of a college paper canít figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didnít they teach this stuff in design school?

Sandee Cohen comes to the rescue, whether youíre producing your first newsletter or youíre an experienced graphic designer who needs to come up to speed on professional-level printing. Sheíll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. Youíll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). Itís like having your own production manager standing over your shoulder. The copious information in From Design Into Print will have your designs looking as stunning in print as they do on your monitor.

This book will help you:

  • Choose the right desktop printer for your needs
  • Finally understand resolution
  • Get the results you want from page-layout and image-editing applications
  • Find the best stock images
  • Know what to expect when RGB colors convert to CMYK
  • Figure out your fonts
  • Preflight your work
  • Sound smart when talking to a print shop

    Unless otherwise noted above, most orders ship within 1 to 2 days. We will promptly notify you if there is a stock problem with any items on your order and provide you with an estimated delivery date. If you have a firm need by date, please provide such information in the comment section at checkout.

    Publisher: Peachpit Press
    Page Count (est.): 314
    ISBN10: 032149220X
    ISBN13: 9780321492203
    Cover: Paperback
    Pub Date: 6/4/2009