Talent Is Not Enough, Second Edition: Business Secrets for Designers
by Shel Perkins

Talent Is Not Enough, Second Edition: Business Secrets for Designers<br>by Shel Perkins
Item# 0321702026
List price: $39.99
Softpro Price: $31.99

The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn:

  • How to get on the right career path
  • The best way to determine pricing
  • How to avoid common legal pitfalls
  • How to manage large projects
  • The secrets of efficient design teams
  • How to forecast your workload and finances

    Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more:

  • Design planning and strategy
  • Corporate identity development
  • Publication and editorial design
  • Brand identity and packaging design
  • Advertising and promotion design
  • Marketing communications
  • Environmental design
  • Industrial design
  • Motion graphics
  • Interaction design
  • Information design


    Unless otherwise noted above, most orders ship within 1 to 2 days. We will promptly notify you if there is a stock problem with any items on your order and provide you with an estimated delivery date. If you have a firm need by date, please provide such information in the comment section at checkout.

    Publisher: New Riders
    Page Count (est.): 448
    ISBN10: 0321702026
    ISBN13: 9780321702029
    Cover: Paperback
    Pub Date: 4/24/2010