Designing the Obvious, Second Edition: A Common Sense Approach to Web & Mobile Application Design
by Robert Hoekman, Jr.

Designing the Obvious, Second Edition: A Common Sense Approach to Web & Mobile Application Design<br>by Robert Hoekman, Jr.
Item# 0321749855
List price: $39.99
Softpro Price: $31.99

Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project instills customer satisfaction and loyalty. These principles include building only whats necessary, getting users up to speed quickly, preventing and handling errors, and designing for the activity. Designing the Obvious does not offer a one-size-fits-all development process--in fact, it lets you use whatever process you like. Instead, it offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.

This latest edition updates examples to show the guiding principles of application design in action on today's web, plus adds new chapters on strategy and persuasion. It offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.


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Publisher: New Riders
Page Count (est.): 293
ISBN10: 0321749855
ISBN13: 9780321749857
Cover: Paperback
Pub Date: 11/16/2010