With Writing for the Web, you’ll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content.Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound
Focuses on writing practices and guidelines, with exercises and prompts developed and tested by the author
Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice
Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But only Writing for the Web explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven’s Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author’s toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.
This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore.
For more tips, exercises, and suggestions for teachers, check out the book’s Web site at www.write4web.com.
Unless otherwise noted above, most orders ship within 1 to 2 days. We will promptly notify you if there is a stock problem with any items on your order and provide you with an estimated delivery date. If you have a firm need by date, please provide such information in the comment section at checkout.
Publisher: New Riders
Page Count (est.): 181
Pub Date: 10/31/2011