Content Strategy for the Web, Second Edition:
by Kristina Halvorson, Melissa Rach

Content Strategy for the Web, Second Edition: <br>by Kristina Halvorson, Melissa Rach
Item# 0321808304
List price: $29.99
Softpro Price: $23.99


BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didnít help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but youíre not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy

    With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

    Unless otherwise noted above, most orders ship within 1 to 2 days. We will promptly notify you if there is a stock problem with any items on your order and provide you with an estimated delivery date. If you have a firm need by date, please provide such information in the comment section at checkout.

    Publisher: New Riders
    Page Count (est.): 197
    ISBN10: 0321808304
    ISBN13: 9780321808301
    Cover: Paperback
    Pub Date: 3/1/2012