FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESSUnderstand content strategy and its business value
Discover the processes and people behind a successful content strategy
Make smarter, achievable decisions about what content to create and how
Find out how to build a business case for content strategy
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didnít help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but youíre not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
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Publisher: New Riders
Page Count (est.): 197
Pub Date: 3/1/2012