Managing Enterprise Content, Second Edition: A Unified Content Strategy
by Ann Rockley, Charles Cooper

We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model.

A unified content strategy:

Identifies customer requirements

Defines structured content models for responsive content

Determines how content will be reused and repurposed across media and devices and how it will adapt to changing customer needs

Identifies the tags (metadata) for retrieval and dynamic delivery

Determines how content should be managed throughout the entire content lifecycle

Defines the governance policies to manage the content from creation to retirement

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Publisher: New Riders
Page Count (est.): 365
ISBN10: 032181536X
ISBN13: 9780321815361
Cover: Paperback
Pub Date: 2/16/2012