Dialogues with Creative Legends: Aha Moments in a Designer's Career
by David Calvin Laufer

Dialogues with Creative Legends: Aha Moments in a Designer's Career explores the relationship of creativity and business, told through a series of interviews with influential visual designers and business leaders.

Interviewees include some leading creative and business leaders of the late 20th century: graphic design giants Paul Rand and Herb Lubalin, Influential industrial designers like George Nelson and Victor Papanek, artisans such as Heinz Edelmann, Herman Zapf and corporate chiefs like Scientific Atlanta's Sidney Topol and Coca-Cola's Roberto Goizuetta. The interviews are woven together with just enough narrative to make their effect cumulative, and to trace the influence of the interviews on career choices.

As the author's design career matures, the interviews evolve from naive questions to deeper dialogue. Dialogues with Creative Legends: Aha Moments in a Designer's Career offers some remarkable insights into of the role of creativity in commerce and culture. The quest for livelihood and meaning that is at once highly personal and strikingly universal.

The book concludes with 12 key concepts distilled from more than 50 separate encounters.

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Publisher: New Riders
Page Count (est.): 242
ISBN10: 0321885643
ISBN13: 9780321885647
Cover: Paperback
Pub Date: 12/17/2012