Landing Page Optimization, Second Edition: The Definitive Guide to Testing and Tuning for Conversions
by Tim Ash, Rich Page, Maura Ginty

Landing Page Optimization, Second Edition: The Definitive Guide to Testing and Tuning for Conversions<br>by Tim Ash, Rich Page, Maura Ginty
Item# 0470610123
List price: $29.99
Softpro Price: $23.99

A fully updated guide to making your landing pages profitable

Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.

  • Features fully updated information and case studies on landing page optimization
  • Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes
  • Provides a step-by-step implementation plan and advice on getting support and resources
  • Includes a Google AdWords gift card

    Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.


    Unless otherwise noted above, most orders ship within 1 to 2 days. We will promptly notify you if there is a stock problem with any items on your order and provide you with an estimated delivery date. If you have a firm need by date, please provide such information in the comment section at checkout.

    Publisher: Wiley/Sybex
    Page Count (est.): 460
    ISBN10: 0470610123
    ISBN13: 9780470610121
    Cover: Paperback
    Pub Date: 4/18/2012