Google Advertising Tools, Second Edition: Cashing in with AdSense, AdWords and the Google APIs
by Harold Davis, with David Iwanow

Google Advertising Tools, Second Edition: Cashing in with AdSense, AdWords and the Google APIs<br>by Harold Davis, with David Iwanow
Item# 0596155794
List price: $34.99
Softpro Price: $27.99

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.

You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.

  • Learn how to create effective campaign plans for your website
  • Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
  • Drive traffic to your website and make money as an advertising host
  • Add AdSense code and Google search to your site
  • Learn how content, search, and referral ads perform
  • Create and edit AdWord campaigns
  • Monitor AdWords activity and improve your campaign's performance


    Unless otherwise noted above, most orders ship within 1 to 2 days. We will promptly notify you if there is a stock problem with any items on your order and provide you with an estimated delivery date. If you have a firm need by date, please provide such information in the comment section at checkout.

    Publisher: O'Reilly Media
    Page Count (est.): 410
    ISBN10: 0596155794
    ISBN13: 9780596155797
    Cover: Paperback
    Pub Date: 11/28/2009