Sams Teach Yourself Google Analytics in 10 Minutes:
by Michael Miller

Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!

10 minutes is all you need to learn how to…

Quickly create a Google Analytics account and add Google Analytics to your site

Define goals and measure how well your site is achieving them

Track visitors from search engines, pay-per-click advertising, email, and other sources

Discover the pages your visitors view, how long they stay, and where they exit

Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files

Identify your best and worst content, and fix poorly performing pages

Improve your site by tracking error pages and broken links

Measure AdWords traffic, position, and e-commerce performance

Manage Google Analytics through the Dashboard

Customize Google Analytics to work more effectively with your site

Capture more accurate information by filtering out internal traffic

Choose the right reports and data, understand them, and act on what you learn

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Publisher: Sams Publishing
Page Count (est.): 218
ISBN10: 0672333201
ISBN13: 9780672333200
Cover: Paperback
Pub Date: 7/10/2010