The Truth About Email Marketing:
by Simms Jenkins

Item# 0789737949
List price: $18.99
Softpro Price: $15.19

Everything you must know to utilize email marketing in your corporation or small business!

  • The truth about recession-proofing your business with email marketing
  • The truth about measuring results and improving promotional and newsletter campaigns
  • The truth about email marketing versus spam

    This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results.

    Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.


    Unless otherwise noted above, most orders ship within 1 to 2 days. We will promptly notify you if there is a stock problem with any items on your order and provide you with an estimated delivery date. If you have a firm need by date, please provide such information in the comment section at checkout.

    Publisher: FT Press
    Page Count (est.): 206
    ISBN10: 0789737949
    ISBN13: 9780789737946
    Cover: Paperback
    Pub Date: 8/3/2008