The Truth About Green Business:
by Gil Friend

Item# 0789739402
List price: $18.99
Softpro Price: $15.19

  • Everything you need to know to green your business and grow your profit.
  • The truth about what climate change means for your business
  • The truth about running lean and green
  • The truth about future proofing your business

    Simply the best thinking

    THE TRUTH AND NOTHING BUT THE TRUTH

    This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results.

    Contents
  • Introduction ix
  • Part I: The Truth About Green Business
  • TRUTH 1: What is a green business? 1
  • TRUTH 2: Why green your business? 5
  • TRUTH 3: How to approach greening your business 9
  • TRUTH 4: Why now? 13
  • TRUTH 5: Climate change and your business 17
  • Part II: The Truth About Green Strategy
  • TRUTH 6: Profit and purpose 23
  • TRUTH 7: How green is good enough? 27
  • TRUTH 8: Green regulations 31
  • Part III: The Truth About Green Operations
  • TRUTH 9: Secrets hiding in plain sight 35
  • TRUTH 10: Eco-efficiency: Good for business and the environment 39
  • TRUTH 11: Waste? Not! Eliminating non-product 43
  • TRUTH 12: EcoAudits can guide your course 47
  • TRUTH 13: Running lean and green 53
  • TRUTH 14: Carbon footprinting 57
  • TRUTH 15: Reducing your carbon footprint 63
  • Part IV: The Truth About Green Marketing
  • TRUTH 16: Green branding and messaging 67
  • TRUTH 17: Creating strong EcoLabels 71
  • TRUTH 18: Green marketing claims 77
  • TRUTH 19: Reaching conscious consumers 81
  • Part V: The Truth About Green Products and Services
  • TRUTH 20: What makes a product green? 85
  • TRUTH 21: Product take-back 89
  • TRUTH 22: Product to service 93
  • TRUTH 23: What makes a service green? 97
  • Part VI: The Truth About Green Design
  • TRUTH 24: Biomimicry–learning from life
  • TRUTH 25: Reducing your product footprints 105
  • TRUTH 26: Cradle to cradle 109
  • TRUTH 27: Design with nature 113
  • TRUTH 28: Innovation is at the heart of greening 117
  • Part VII: The Truth About Green Procurement
  • TRUTH 29: Environmentally preferable purchasing 121
  • TRUTH 30: Supply chain management and partnerships 125
  • TRUTH 31: Supplier scorecards 129
  • TRUTH 32: Clearing the rising bar 133
  • Part VIII: The Truth About Green Buildings
  • TRUTH 33: LEED standards for green buildings 137
  • TRUTH 34: The cost of green building 141
  • TRUTH 35: Green buildings improve productivity 145
  • TRUTH 36: Integrative design for green building 149
  • Part IX: The Truth About Green IT
  • TRUTH 37: Computers and electronics 153
  • TRUTH 38: Creating more effi cient data centers 157
  • TRUTH 39: How IT can drive greening 161
  • Part X: The Truth About Green Management
  • TRUTH 40: Engaging employees 165
  • TRUTH 41: Engaging stakeholders 169
  • TRUTH 42: Keeping score 173
  • TRUTH 43: Employee incentives 177
  • TRUTH 44: Environmental management systems 181
  • Part XI: The Truth About Green Finance
  • TRUTH 45: Profit, value, and risk 185
  • TRUTH 46: Reality-based accounting 189
  • TRUTH 47: Investing in green and attracting green investment 193
  • TRUTH 48: Carbon trading and offsets 197
  • TRUTH 49: Fiduciary duty 201
  • Part XII: The Truth About Green Futures
  • TRUTH 50: Certainty in the face of uncertainty 207
  • TRUTH 51: Scenario planning 211
  • TRUTH 52: Future proofing 215
  • APPENDIX A: References 219
  • Acknowledgments 228
  • About the Author 229


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    Publisher: FT Press
    Page Count (est.): 230
    ISBN10: 0789739402
    ISBN13: 9780789739407
    Cover: Paperback
    Pub Date: 5/31/2009