Facebook Marketing, Third Edition

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Facebook Marketing, Third Edition: Leveraging Facebook's Features for Your Marketing Campaigns
by Brian Carter, Justin Levy

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The Easy, Step-by-Step Guide to Facebook Marketing—100% Updated for Facebook’s Newest Features & Best Practices

Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic “page,” but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook’s most valuable new business features—including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you’re an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook!

You’ll Learn How To:

Get started fast with Facebook, even if you’re new to it

Develop winning Facebook marketing strategies

Master new best practices for creating “best in class” Facebook pages

Design Facebook ads that drive more clickthroughs at lower cost

Reach customers outside Facebook with Facebook Connect and social plugins

Use images and other media to personalize your presence and engage visitors

Build thriving Facebook communities that promote loyalty and innovation

Market to customers on the move via Facebook mobile apps

Monitor what your customers are saying in real-time

Protect your privacy—and your customers’ privacy, too

Use Facebook Credits social currency to attract new customers and promote product sampling

Track your performance with Facebook Analytics

Prepare to profit from tomorrow’s Facebook trends and innovations

Publisher: Que
Page Count: 222
ISBN10: 078974113X
ISBN13: 9780789741134
Cover: Paperback
Media: None
Pub Date: 12/14/2011