Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results
by Anne F. Kennedy, Kristjan Mar Hauksson

Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results<br>by Anne F. Kennedy, Kristjan Mar Hauksson
Item# 078974788X
List price: $24.99
Softpro Price: $19.99

For companies that operate internationally, English-only, U.S.-centric search programs leave far too many customers behind. Marketing through search engines to non-English-speaking customers outside North America has become essential, but it presents complex and unfamiliar challenges. Now, for the first time, there's a complete and practical guide to succeeding with global search marketing. In Global Search Engine Marketing, two leading experts bring together proven solutions to all the issues marketers will encounter - from culture and communication to technology and law. The authors cover all this, and much more:

  • Understanding key cultural and behavioral differences, including the surprising local differences in how people search
  • Crafting online marketing campaigns that reflect local cultures
  • Selecting the right search media in each market - including markets where Google doesn't dominate
  • Achieving higher rankings in search engines around the world
  • Organizing effective global pay-per-click search marketing campaigns
  • Optimizing online press releases and other content for global search media
  • Leveraging non-U.S. social media tools and platforms
  • Optimizing mobile sites and apps for worldwide audiences
  • Using web analytics to track key performance indicators (KPIs) in multilingual/multicultural campaigns - even if you don't speak the language


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    Publisher: Que Publishing
    Page Count (est.): 297
    ISBN10: 078974788X
    ISBN13: 9780789747884
    Cover: Paperback
    Pub Date: 3/2/2012