The Power of Infographics: Using Pictures To Communicate and Connect With Your Audiences
by Mark Smiciklas

Need to overcome information overload and get your message across? Infographics are your secret weapon. Using them, you can deliver knowledge and ideas visually, so your audiences can understand them quickly - and take action. In The Power of Infographics, Mark Smiciklas helps you understand how to leverage the use of powerful infographics: visual representations capable of transforming complex data or concepts into intuitive, instant knowledge. Writing from a business perspective, Smiciklas reveals how to use infographics both inside and outside the organization: to build brands, make sales, serve clients, align teams behind new strategies, and more.

This straightforward, visual, common-sense based book explains:

What infographics are, and why they work so well

How to visualize statistical data, business processes, time, geography, lists, relationships, and concepts

How to communicate the "personal" through infographics

Best practices for observation, processing ideas, creating highly effective infographics, and publishing them

How to plan for and measure the ROI of infographics

And much more…

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Publisher: Que Publishing
Page Count (est.): 199
ISBN10: 0789749491
ISBN13: 9780789749499
Cover: Paperback
Pub Date: 6/15/2012