The Power of Infographics: Using Pictures To Communicate and Connect With Your Audiences
by Mark Smiciklas

The Power of Infographics: Using Pictures To Communicate and Connect With Your Audiences<br>by Mark Smiciklas
Item# 0789749491
List price: $29.99
Softpro Price: $23.99

Need to overcome information overload and get your message across? Infographics are your secret weapon. Using them, you can deliver knowledge and ideas visually, so your audiences can understand them quickly - and take action. In The Power of Infographics, Mark Smiciklas helps you understand how to leverage the use of powerful infographics: visual representations capable of transforming complex data or concepts into intuitive, instant knowledge. Writing from a business perspective, Smiciklas reveals how to use infographics both inside and outside the organization: to build brands, make sales, serve clients, align teams behind new strategies, and more.

This straightforward, visual, common-sense based book explains:

  • What infographics are, and why they work so well
  • How to visualize statistical data, business processes, time, geography, lists, relationships, and concepts
  • How to communicate the "personal" through infographics
  • Best practices for observation, processing ideas, creating highly effective infographics, and publishing them
  • How to plan for and measure the ROI of infographics
  • And much more…


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    Publisher: Que Publishing
    Page Count (est.): 199
    ISBN10: 0789749491
    ISBN13: 9780789749499
    Cover: Paperback
    Pub Date: 6/15/2012