The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win
by DJ Waldow, Jason Falls

A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing!

“They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything!

Learn how to

Discover which email marketing “rules” are obsolete--and when to break the rest

Optimize every component of your message and campaign

Drive list growth that translates directly into the top line

Encourage opt-in by systematically simplifying signup

Bring real humor and creativity back into your email

Write a great main call to action--and great secondary and tertiary calls, too

Take full advantage of tools ranging from QR codes to texting to grow your email list

Make better technical decisions about prechecked opt-in boxes and other attributes

Know when to deliberately introduce “imperfections” into your emails

Use email marketing and social media to power each other

Prepare for the short- and long-term futures of email marketing

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Publisher: Que Publishing
Page Count (est.): 265
ISBN10: 0789749696
ISBN13: 9780789749697
Cover: Paperback
Pub Date: 8/25/2012