Web Words That Work:
by Michael Miller

Web Words That Work: <br>by Michael Miller
Item# 0789750597
List price: $24.99
Softpro Price: $19.99

Write great search-optimized, customer-optimized web copy!

(No experience? No problem!)

Need to put together a website? Or post to your company's Facebook page? Or write a great Google AdWords ad? You know it's important. Your image is at stake. Maybe a lot ofmoney, too. But you're not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you-even if you've never done it before!

Think you can't write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you'll learn how to grab hold of people in seconds-because that's all the time you've got!


  • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner
  • Keep it short, keep it simple!
  • Think like your readers, fire them up, and get them to act!
  • Write text that search engines and humans will both love
  • Be absolutely clear! Squeeze all the confusion out of your content
  • Make sure you know just enough grammar and punctuation
  • Combine text and visuals to make them both work better
  • Choose the right delivery formats
  • Integrate your copy into an existing web page design
  • Work well with web designers and developers

Detailed, expert guidance for writing:


  • Web pages
  • Online articles
  • Blog posts
  • Social media updates
  • Web ads
  • Email promos & newsletters
  • Online press releases
  • Online help & FAQs
  • Smartphone & tablet content
  • Web interfaces




Unless otherwise noted above, most orders ship within 1 to 2 days. We will promptly notify you if there is a stock problem with any items on your order and provide you with an estimated delivery date. If you have a firm need by date, please provide such information in the comment section at checkout.

Publisher: Que Publishing
Page Count (est.): 304
ISBN10: 0789750597
ISBN13: 9780789750594
Cover: Paperback
Pub Date: 12/29/2012