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Managing Information Technology for Business Value
is Martin Curley's call for IT and business planners to reformulate the way they manage IT. Traditionally, IT success has been measured in terms of internal IT systems parameters, such as availability, capacity, and processing speed.
It is Curley's contention that if IT is to deliver business value, then IT should be measured in core business terms, such as customer satisfaction, revenue growth, and profitability.
At a time when some corporations are reducing IT spending and once again looking at IT as a cost center, Martin Curley's Managing Information Technology for Business Value
provides a necessary and timely counter-balance.
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Publisher: Intel Press
Page Count (est.): 288
Pub Date: 1/25/2004