Managing Information Technology for Business Value

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Managing Information Technology for Business Value: Practical Strategies for IT and Business Managers
by Martin Curley

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Managing Information Technology for Business Value is Martin Curley's call for IT and business planners to reformulate the way they manage IT. Traditionally, IT success has been measured in terms of internal IT systems parameters, such as availability, capacity, and processing speed.

It is Curley's contention that if IT is to deliver business value, then IT should be measured in core business terms, such as customer satisfaction, revenue growth, and profitability.

At a time when some corporations are reducing IT spending and once again looking at IT as a cost center, Martin Curley's Managing Information Technology for Business Value provides a necessary and timely counter-balance.

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Publisher: Intel Press
Page Count: 288
ISBN10: 0971786178
ISBN13: 9780971786172
Cover: Paperback
Media: None
Pub Date: 01/25/2004