Facebook Marketing for Dummies, Third Edition:
by John Haydon, Paul Dunay, Richard Krueger

Create a successful marketing campaign on Facebook with this updated guide

With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, Facebook Marketing For Dummies, Third Edition is an essential starting point for developing a successful marketing campaign on Facebook.

Boasts new and updated content for developing a successful Facebook marketing campaign

Addresses ways to use tools such as events, contests, and polls to promote your page

Helps you understand the psychology of the Facebook user

Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets

Details ways to monitor, measure, and adjust your Facebook marketing campaigns

Learn how to reach the Facebook audience you want for your campaign with Facebook Marketing For Dummies, Third Edition!

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Publisher: Wiley/For Dummies
Page Count (est.): 308
ISBN10: 1118107403
ISBN13: 9781118107409
Cover: Paperback
Pub Date: 2/1/2012