Web Marketing All-in-One For Dummies, Second Edition:
by John Arnold, Michael Becker, Marty Dickinson, Ian Lurie, Elizabeth Marsten

Build an online presence for your business with web marketing

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.

Provides invaluable advice for establishing a web presence and getting your message out with online advertising

Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers

Explains how web analytics can offer you a better understanding of your web marketing efforts

Details ways to establish an online voice with blogging and podcasting

Walks you through the potential of social media marketing with Facebook, Twitter, and Google+

Looks at various options for getting your message onto mobile platforms

Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

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Publisher: Wiley/For Dummies
Page Count (est.): 898
ISBN10: 1118243773
ISBN13: 9781118243770
Cover: Paperback
Pub Date: 7/18/2012