Transforming Business: Big Data, Mobility, and Globalization
by Allison Cerra, Kevin Easterwood, Jerry Power

Transforming Business: Big Data, Mobility, and Globalization<br>by Allison Cerra, Kevin Easterwood, Jerry Power
Item# 111851968X
List price: $24.95
Softpro Price: $19.96

A unique perspective of an evolved role for company leadership

Based on the findings of an extensive research project that surveyed more than 5,500 enterprise employees and functional decision makers across the United States and China, Transforming Business: Big Data, Mobility and Globalization explores the influence of technology in the workplace and the implications to company culture, functional responsibilities and competitive advantage. This in-depth analysis illuminates emerging technological trends, the changing workforce, and the shifting face of business and industry while offering prescriptive guidance to leaders.

  • Addresses how new technology trends - including mobility, cloud, big data and collaboration - are fundamentally changing the way work is conducted and how company leadership can tap into these trends to affect positive cultural reform
  • Examines how the introduction of new technologies and the emergence of new business models are shifting traditional organizational roles, including HR, marketing, finance, and IT
  • Takes an in-depth look at how the next-generation of top talent, represented by college students at the top universities, view their future workplace environment and how technology can become a meaningful magnet for recruitment and retention
  • Zeroes in on how the integration of technology into the workplace differs between the United States and China and the implications to the global marketplace

    What emerges from this book is an evolved role for company leadership, one of significant strategic value as cultural stewards capable of generating sustainable advantage for their companies in the most competitive market witnessed in decades.


    Unless otherwise noted above, most orders ship within 1 to 2 days. We will promptly notify you if there is a stock problem with any items on your order and provide you with an estimated delivery date. If you have a firm need by date, please provide such information in the comment section at checkout.

    Publisher: Wiley
    Page Count (est.): 236
    ISBN10: 111851968X
    ISBN13: 9781118519684
    Cover: Paperback
    Pub Date: 12/10/2012