The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns
by Bart Weller, Lori Cacott

The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns<br>by Bart Weller, Lori Cacott
Item# 1430240148
List price: $39.99
Softpro Price: $31.99

There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power.

Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including:

  • Geo-targeting, distribution, and placement of ads
  • Advanced account management and budget strategies
  • Keywords, metrics, and ROI management
  • Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer
  • Mobile marketing implementations and strategies
  • Working with the various APIs available for developers

    With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.

    What you’ll learn

  • The hows, whys, and history of SEM and Pay-Per-Click web technologies
  • How to set up and manage a Google AdWords account
  • How to create and manage tightly focused ad campaigns
  • The technology behind AdWords
  • Selecting the best keywords and phrases to trigger your ad on a search page
  • ROI management of your campaigns
  • Optimizing the quality of your landing page
  • Using AdWords for mobile marketing on smart phones and tablets

    Who this book is for

    Anyone looking to increase revenue through a web-based presence cannot do without the techniques and instructions outlined in The Definitive Guide to Google AdWords.


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    Publisher: Apress
    Page Count (est.): 368
    ISBN10: 1430240148
    ISBN13: 9781430240143
    Cover: Paperback
    Pub Date: 5/9/2012