Data-Driven Design: Improving User Experience with A/B Testing
by Rochelle King, Sean Power

Data-Driven Design: Improving User Experience with A/B Testing<br>by Rochelle King, Sean Power
Item# 1449334830
List price: $39.99
Softpro Price: $31.99

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Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, you’ll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts.

Want to determine if a new color will improve your website’s overall user experience? Or if different copy text will lead to a better click-through rate? A/B testing provides the data you need to make substantive design decisions. This book shows you how to make data-driven design part of your product design workflow.

  • Get best practices for analyzing and applying user data when making design decisions
  • Learn different approaches to data-informed design
  • Understand potential pitfalls when relying on data
  • Get an insider’s view of how to make data-driven decisions




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Publisher: O'Reilly Media
Page Count (est.): 300
ISBN10: 1449334830
ISBN13: 9781449334833
Cover: Paperback
Pub Date: 6/22/2014