This title has not yet been published (see below for estimated publication date). If you choose to preorder, your credit card or PayPal account will not be charged until then. You'll receive an email confirmation when we ship your order. You may cancel your order anytime by emailing firstname.lastname@example.org
Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, you’ll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts.
Want to determine if a new color will improve your website’s overall user experience? Or if different copy text will lead to a better click-through rate? A/B testing provides the data you need to make substantive design decisions. This book shows you how to make data-driven design part of your product design workflow.
- Get best practices for analyzing and applying user data when making design decisions
- Learn different approaches to data-informed design
- Understand potential pitfalls when relying on data
- Get an insider’s view of how to make data-driven decisions
Unless otherwise noted above, most orders ship within 1 to 2 days. We will promptly notify you if there is a stock problem with any items on your order and provide you with an estimated delivery date. If you have a firm need by date, please provide such information in the comment section at checkout.
Publisher: O'Reilly Media
Page Count (est.): 300
Pub Date: 6/22/2014