The book solves the problem of how to practically, and rigorously, apply behavioral economics and psychology to the product development process, while building upon existing product development and design techniques.
The book gives step-by-step guidance on how to design, build, and test products that help people change their daily behavior and routines. The goal is to help people take actions that they want to take, but have struggled with in the past: from exercising more (FitBit, Fuelband), to taking control of their finances (HelloWallet), to spending less on utilities (Opower, Nest).
It's a practical how-to book, aimed at designers, product people, data scientists, entrepreneurs and others who are thinking about and building these products. It includes:
- Key lessons from behavioral economics & psychology, including how mind makes decisions,
- Step-by-step instructions on how design and build products that intentionally change behavior,
- Tools for evaluating a product's concrete impact, and for discovering obstacles to behavior change, and
- Lots of practical, concrete examples.
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Publisher: O'Reilly Media
Page Count (est.): 352
Pub Date: 11/18/2013