Just because you're responsible for your organization's web presence doesn't mean you know how to build a website. The job of planning, launching, and managing a site often falls to people who have little or no experience in web design or development. Website Owner's Manual is a book for the thousands of marketers, IT managers, project leaders, and business owners who need to put a website in place and keep it running with a minimum of trouble.Secrets to a successful website
Defining roles and evaluating objectives
Planning and measuring your success
Page design and branding
Creating killer content
Content management systems
Web design best practices
Domains and hosting
Website promotion explained
Techniques for engaging visitors
Website Owner's Manual helps you form a vision for your site, guides you through the process of selecting a web design agency, and gives you enough background information to make intelligent decisions throughout the development process. This book provides a jargon-free overview of web design, including accessibility, usability, online marketing, and web development techniques. You'll gain a practical understanding of the technologies, processes, and ideas that drive a successful website.
Using Website Owner's Manual, you'll master the vocabulary and concepts you need to discuss how your website dovetails with the needs of your business. This book will help you work confidently with the designers and developers building and maintaining your site so you can concentrate on what your website needs to do.
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Page Count (est.): 272
Pub Date: 11/29/2009